Howard Lake | 10 October 2011 | News WaterAid this week airs a new direct response TV advert designed to boost the organisation’s profile and recruit new donors to fund its work.The advert, created by fundraising and campaigning communications specialists The Good Agency, tells the story of Jean, a young Rwandan boy who has no choice but to drink dirty water, and highlights the work being done by WaterAid around the world to help put a stop to this.The Good Agency worked with production partner Eye to Eye to create the advert.The Good Agency has been working with WaterAid to boost the creative elements of their acquisition activities, focusing on integrating across multiple channels including press and online.View the advertMatthew Sherrington, Managing Director of The Good Agency, said: “Working with WaterAid on this brief has allowed us to deliver a truly integrated campaign that drives brand awareness as well as response. We understand the challenge of direct response TV, know what motivates people to give, and how to connect them to the cause.”www.thegoodagency.co.uk 121 total views, 3 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis6 Advertisement WaterAid airs new donor acquisition TV ad AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis6 Tagged with: Consulting & Agencies DRTV About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.