Link to our Web site? No thank you.

first_img Howard Lake | 11 August 2002 | News The site aims to link “to sites that attempt to impose substantial restrictions on other sites that link to them.” We could find only one apparently non-profit organisation listed, the Cystic Fibrosis Network, but the link to their site no longer worked. (Maybe their restrictive linking policy helped reduce their public profile too successfully?).There is no harm in having a link policy that reserves the right to ask some types of sites not to link to your charity’s site. Clearly there are sites that incite racial or other hatred or contain illegal content that you would not want to list and link to your charity. But beware that this attempt to control links will probably have only a limited effect and might actually rebound against your charities’ reputation. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Links to Web sites are what makes the Web what it is, but some sites publish daft restrictions on who may link to them and how.For most organisations including charities, the more Web sites that link to them the better. This means more people are likely to find the site and therefore engage with the organisation.Some organisations, however, have either not yet worked this out or think that they can exist online in splendid isolation. Don’t Link to Us! is an amusing collection of some of these sites and their terms and conditions. Advertisement Link to our Web site? No thank you.  12 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

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