50% Of New Guitar Players In The U.S. & U.K. Are Women, New Study Finds

first_imgWhile we commonly think of newbie guitar players as teenage boys toiling away in their room, it turns out that the common cultural image of new guitarists is only half correct. In a recently released study in collaboration with consultancy Egg Strategy, the famed guitar company Fender found that women actually make up 50 percent of all U.K.-based beginning and new guitar players, mirroring the results of a study three years ago of guitarists in the United States. With this information, Fender plans on adjusting its marketing plans to better target these aspiring women guitar players.Of the representative sample of emerging guitar players, in both the U.S. and U.K., women consistently composed half of the customer base for new guitar players. As Rolling Stone notes, while Fender has released information about women as new guitarists, the instrument maker has not released any additional data about age or other demographics. However, per Rolling Stone,Fender’s study also found that 72 percent of guitar players pick up a guitar for the first time to gain a life skill or improve themselves; 61 percent also simply want to learn how to play songs by themselves or with close friends and family, as opposed to trying to make it big. And 42 percent say they view guitar as part of their identity.Fender will use these findings to inform its marketing campaigns in the future. After receiving this study’s and the U.S.-based study’s findings, the company has begun to form relationships with female artists and has plans to highlight women in future ad campaigns. Though headlines have previously noted that the electric guitar is on its way out—prompting legendary guitarist Eric Clapton to note, “Maybe the guitar is over”—given that Gibson recently filed for bankruptcy, it seems as though Fender is trying to pivot and draw in this massive, untapped demographic to help its sales figures. For example, in 2016, the company sought to market toward millennials with a special guitar line focused on women-led bands like Warpaint and Bully.As Fender CEO Andy Mooney told Rolling Stone,The fact that 50 percent of new guitar buyers in the U.K. were women was a surprise to the U.K. team, but it’s identical to what’s happening in the U.S. …There was also belief about what people referred to as the ‘Taylor Swift factor’ maybe making the 50 percent number short-term and aberrational. In fact, it’s not. Taylor has moved on, I think playing less guitar on stage than she has in the past. But young women are still driving 50 percent of new guitar sales. So the phenomenon seems like it’s got legs, and it’s happening worldwide. [H/T Consequence Of Sound]last_img read more

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Henderson’s happy to make his point

first_img Late in Saturday’s 2-1 win at home to West Brom the Reds skipper received the ball deep on the right flank and was instructed by Henderson, several yards behind him, to keep it in the corner and see out the game. Gerrard ignored him and tried to play in striker Mario Balotelli for what would have been the goal which finished the contest and while it did not quite come off the episode showed why Henderson has been identified to take over the armband once the club’s talisman has retired. “I don’t think I’ll do that too many times,” said Henderson, who scored the winner after Saido Berahino’s disputed penalty had cancelled out Adam Lallana’s first goal for his new club. “I was just telling him to keep it in the corner but I think he saw a pass to maybe score another goal. “I learn a lot from Stevie. That was a pressure moment in the game and I thought we should keep it in the corner but to be fair it was a great pass into the box and we could have scored as well.” Henderson may be the captain elect but Gerrard is still the driving force in the dressing room, so when he was so outspoken after the disappointing Champions League defeat in Basle in midweek the players could not fail to take notice. “He is our leader and captain and we look up to him but we knew as individuals we hadn’t played well as a team or individuals,” added the 24-year-old. “You don’t need anyone to tell you and we were sat in the changing room afterwards saying ‘That wasn’t good enough’. “We all knew that we were far too soft away from home. We still should have got something out of the game and that is what we need to be better at.” It was why the victory over West Brom, Liverpool’s first in four league matches, was so important with an international break coming up. “It was important to get back to winning games and I thought we showed good character to go on and win the game, especially when it went to 1-1,” added Henderson. “It was a good three points and hopefully we can kick on now. “I felt last week we did enough, we were better than Everton and should have won, but that’s football – it’s hard sometimes. “We had to take than on the chin and it was important to get the win this week. “It was an improved performance but I think our performances can be better – but the performance was good last week and we didn’t get three points so this was all about the win.” Vice-captaincy is starting to sit a little more comfortably with Liverpool midfielder Jordan Henderson but he admits there will not be many repeats of him bellowing orders at Steven Gerrard. Press Associationlast_img read more

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Salman Khan breaks his promise

first_imgApparently, Salman Khan broke a promise. The usually big hearted Khan stays true to his word. But the rumour in B-town is that he had told TV actress-turned-producer Deepshika that he would do a cameo in her first production.The two had this conversation some time back. But, when she was ready to start her film and approached Salman, he stated “no dates” as an excuse. For her small budget film, she couldn’t wait long and moved on with her shooting plans.Hope this news isn’t true as Salman has finally got his goodboy-tag back, with super hits and loads of film offers, now.last_img read more

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Bucs Mike Williams Stabbed Allegedly By Brother

Mike Williams, the Tampa Bay Buccaneers wide receiver, was stabbed in the thigh Sunday and the suspect is none other than his younger brother, Eric Baylor, 23, according to police.Williams  was treated for a relatively minor laceration at St. Joseph’s Hospital and released, according to The Tampa Times. The paper reported that the sheriff’s office issued an arrest warrant Sunday night for Baylor on a charge of aggravated battery/domestic violence after deputies were called to Williams’ home in the Avila community north of Tampa.“We are aware of the situation that occurred at the residence of Mike Williams and are working with him and the authorities to get additional information,” the Bucs said in a statement released Sunday. “While we have limited knowledge at this time, our primary concern is for the safety and well being of all involved. We will refrain from further comment until we can get a better understanding of the situation.”Sunday’s incident is the latest off-the-field issue for Williams, who signed a six-year, $40.25 million deal with Tampa Bay last July. Williams faces misdemeanor charges of criminal mischief and trespassing, and has also paid more than $43,000 in damages for destructive house parties.“There’s a pattern here and it’s disturbing. No one is bigger than this football team,” new Bucs coach Lovie Smith said in February. “He has to understand that.”Williams, 26, caught 22 passes for 216 yards and two touchdowns in six games last season, his fourth with the Bucs. read more

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SixteenMember Senate Convenes for First Official Sitting

first_imgPhoto Caption: President of the Senate, the Hon. Katherine Forbes-Smith (left).  (BIS Photo/Patrick Hanna) Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:center_img Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, June 8, 2017 – Nassau – At the Official Opening of Parliament, May 24, 2017 the Senate convened its first sitting during which members took the Oath of Allegiance administered by Chief Clerk, Ms. Christine Brown.   The Senate comprises 16 members – 12 of them of the Free National Movement and four of the Opposition Progressive Liberal Party.  The Hon. Katherine Forbes-Smith serves as President of the Senate; and the Hon. Dr. Mildred Hall, as Vice-President.  Senators representing the Free National Movement are: Hon. Carl Bethel, QC, who also serves as Leader of Government Business in the Senate; Hon. James Kwasi Thompson; Hon. Dion Foulkes; Hon. Juanianne Dorsett; Hon. Dwight Sawyer; Hon. Dr. Jasmine Dareus; Hon. Ranard Henfield; Hon. Jamal Moss; Hon. Sharon Ferguson-Knowles; and Hon. Jennifer Isaacs-Dotson. Senators representing the Progressive Liberal Party are: Hon. Frederick Mitchell, Leader of Opposition Business; Hon. Clay Sweeting; Hon. Dr. Michael Darville; and Hon. Jobeth Coleby Davis. Subsequent to official business of its first sitting, the Senate adjourned to its next meeting.Release: BISlast_img read more

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HAITI First Ladies Mrs Moise and Mrs Minnis Have Meeting and Exchange

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp#Haiti, February 27, 2018 – Port-au-Prince – Wife of the President of the Republic of Haiti, Mrs. Martine Moise (right), and wife of the Prime Minister of the Commonwealth of The Bahamas, Mrs. Patricia Minnis held a formal meeting on Monday at the Marriott in Port-au-Prince.  Following the meeting, the First Ladies exchanged gifts.Mrs. Minnis traveled to Haiti to accompany Prime Minister Hubert Minnis to the 29th Inter-Sessional Meeting of the Conference of Heads of Government of the Caribbean Community (CARICOM), which began at the Marriott on Monday morning, February 26, 2018.(Photos/Yontalay Bowe, OPM Media Services) Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:last_img read more

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San Diego Padres introduce Manny Machado

first_img February 22, 2019 San Diego Padres introduce Manny Machado Updated: 8:32 AM Signed with a smile ???????? pic.twitter.com/3mTy8fOx2e— San Diego Padres (@Padres) February 22, 2019 Posted: February 22, 2019 KUSI Newsroom The San Diego Padres have officially announced Thusday they have signed infielder Manny Machado to a 10-year contract.The team introduced the infielder Friday at the Peoria Sports Complex.Machado will wear No. 13 with his new team. Categories: Local San Diego News, Sports FacebookTwitter KUSI Newsroom, last_img read more

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