Membership Marketing Manager

Purpose of the Post:Manage and coordinate SMMT’s membership marketing activities in line with company objectives and communication guidelines.Develop marketing strategies and campaigns to support membership engagement, retention/ recruitment and wider commercial activities.Develop and implement membership marketing plans and projects for new and existing products and services.Support development and delivery of SMMT events.Qualifications/Skills/Attributes required:Marketing or business related degree or equivalent professional qualificationExperience in all aspects of developing, executing and managing marketing strategies and campaigns with proven track record of success.Strong creative outlook with knowledge and experience of a wide range of marketing techniques and concepts. Understanding of various mediums and channels for marketing and awareness of latest tools and techniques including e-shots, newsletters, videos and brochuresExcellent communications and presentation skills – both oral and written to a business audienceStrong analytical and project management skills – highly organised with a structured approach to project management.Highly motivated team player with good interpersonal skills and ability to form good working relationships with people.Ability to multi-task and work effectively on different projects without supervision and deliver results on time and to budgetSelf starter with a pro-active approach who possess a strong sense of initiative and responds well to pressure.Reliable and solid team player with a strong sense of shared objectives and common goalsProficiency in MS Word, Excel, PowerPoint, Outlook and Internet. Experience with CRMs and electronic marketing platforms.Main duties include:Manage and coordinate SMMT’s membership marketing activities – working closely with the membership team and with other departments/functions.Develop marketing strategies and campaigns to support membership engagement, retention/recruitment and wider commercial activities.To support membership recruitment/retention drive, manage and improve lead generation/retention campaigns and measure effectiveness.Develop and execute targeted campaigns to support key SMMT events and help maximise engagement opportunities.Develop in close cooperation with SMMT Communications and Events colleagues – marketing, promotional and advertising materials (both online and print) to support wider adoption and usage of new and existing products and services.Ensure the consistent use of the SMMT brand in all external materialsMonitor, review and report on all marketing activities including results and effectiveness and ensure on time delivery and within budget.Coordinate and maintain effective internal communications to ensure all relevant functions are informed of membership marketing activities.Attend external events and meetings and where required, represent/present on SMMT activities.Support the creation and development of new products and services based on market research and members’ views/requirements.Support and lead where required, on the delivery of events, seminars and meetings (such as Open Forum and Meet the Buyer and other events where necessary).Working closely with section managers, help create engagement campaigns to ensure greater member satisfaction.Provide administrative support for relevant meetings/events, including preparation of agendas, minutes and reports and ensure that agreed actions are implemented.Support other projects as required.Salary and benefits package:The package includes private medical insurance, company pension scheme, flexi time, 25 days annual leave, childcare vouchers, interest free season ticket loan (after six months).Deadline for Applications:19 February 2016Method of Application:Prospective candidates should e-mail [email protected] with a CV and covering letter quoting your salary expectations.Early applications are encouraged as interviews will take place and the position offered before this date if a suitable candidate is found.Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)