HTC pulled a clever marketing stunt last week. They sent a team to give the queue of press representative waiting for the Galaxy S4 launch hot drinks and $100 coupons for trade-ins against the forthcoming HTC One. The problem is, there’s not actually any stock of HTC One handsets to buy yet.HTC has been forced to delay the launch of its premier smartphone because it can’t get the components required to manufacture the handset in any great quantities. The main problematic components are the metal outer casing and the parts required for the camera. This has meant we now won’t be able to purchase a HTC One until late this month or more likely early April.What’s worrying for the company is the reason why it can’t get parts. According to the Wall Street Journal, HTC is no longer viewed as a tier-one customer. That means other companies are taking priority when it comes to manufacturers and distributors fulfilling orders.Unless HTC can successfully launch and see solid sales of the One, that situation seems unlikely to change. It also doesn’t help that this delay pushes the launch of the HTC One back to roughly the same time stock of the Samsung Galaxy S4 is set to appear. And with Samsung heavily marketing the S4, HTC could get squeezed out of the public’s view.All that being said, the HTC One remains an impressive phone that shouldn’t be dismissed just because HTC is having difficulty getting components. Once available, consumers are going to have a (welcome) tough choice to make.