Live hundreds of CEO Zhang Hengde a toss of the two rich generation to shift the cross border short


Zhang Hengde’s growth process should have been accomplished with the growth of "I love my family", and he was very early in a business family. 13 years old, most of the age of children still entangled in endless classes and homework can not buy the Transformers, Zhang Hengde and small partners have started a business". A few small "friend" love in Zhongguancun sell second-hand computer parts and their bicycle accessories, on their website at the time of the Honker Union Forum and sell, the magic is in Beijing, Fangzhuang and Chongwen region generation is still a slight reputation. In 90s, I earned more than 2000 dollars a month, so I went to middle school daily. Zhang Hengde joked. "Ma Yun didn’t have Taobao at that time."".

, founder of Huang Taiji, he Chang, where sh419, where, shlf1314 as brand and user experience management, after the establishment of two digital marketing enterprises. From personal experience, Huang Taiji is born with both "Internet user experience" and "marketing" these two golden spoons were born, there is a strong sense of marketing in the gene. From July 2012 onwards, Huang Taiji started a kaleidoscope of marketing techniques, a pancake seems to have become a drama: the alien conference, beautiful wife, open luxury cars to send pancakes, a popular micro-blog.

Wang Sicong’s appearance, how many people think that the "rich two generation" also has very interesting and lovely places, but in fact, this is just in the elimination of misunderstanding. The well-to-do youth, if their moral rectitude and willing to learn, in general, can see more than those who was born in general. I did not deliberately go to the distinction between the two, but in the process of personal development, the "rich two generations" really occupy a lot of inherent advantages.

has different origins and different ways of using them, they still have too many similarities. Each of them is a topic very impact on the network DaTouZhen, are based on the contradiction of eye-catching sustainable marketing, have vowed to do the ultimate user experience, to have been touted, worship and learning, but in the end, they have been suspected in the end — as Chinese Youth Daily reporter West master the hamburger: "after the passion gone," West master "can go long is still worthy of attention."


introduction: each one of them is a topic very impact on the network DaTouZhen, are based on the contradiction of eye-catching sustainable marketing, have vowed to do the ultimate user experience, to have been touted, worship and learning, but in the end, they have been suspected.

first heard of Huang Taiji and later the pancakes, carved sirloin, and that the West master hamburger to the nearest barberry church, the great spirit of all walks of life and jump, will enter the traditional restaurants, they dressed in golden armor on the head of marketing, with "Internet thinking" of dazzling aura, almost every claim to the shop at least to the country.


is born restless, restless adolescent

this is a story about the "two generations of the rich" and his entrepreneurial story.

however, I do not know which day, it is still being seen, diners early adopters of psychology satisfied, finally respect his tongue, is no longer the eyeball economy, diners have made such an evaluation: "to the Internet thinking is to return the product quality, price, taste: position." This, in a relatively neutral public comment data evident: Huang Taiji traditional delicacy Jianwai SOHO flagship store in the public comment on the evaluation of a total of 1080, five-star rating of 115, accounting for 11%, four evaluation of 308, accounting for 29%, Samsung star + + one star bad even accounting for up to 60%, while the same in the micro-blog hot beverage industry star sea fishing Wangjing branch, and the comments are 46% five-star four-star, Samsung star of a star + +. The proportion was only 8%! Is not much difference! The most important reason is Huang Taiji is slowly cooled down don’t you blow what delicious taste, cattle? To Internet type user experience to the thinking of the traditional delicacy, on site


1, Huang Taiji

is like most teenagers who have too much energy and can’t find the right outlet. The Zhang Hengde high school rebel active, trouble everywhere in the school, school and peers often fight, as a key observation object. Zhang Hengde himself says "later"

Zhang Hengde’s parents and uncle early founded the "Albert consultant" has now become trained "I love my family, this group has so coveted a teenager was at the age of more than 20 as I love my family group executives. But the nature of "tossing" him, but chose to escape from the family business category, choose their own business, from the "rich two generations" to "create a generation" change.


talked about childhood, Zhang Hengde talking, the young rich experience is indeed curious heart suddenly.

two rich generation, do not know what time to start to become more like a "bad word" never seems suitable for the description of a young man, because you can associate a series such as laziness, luxury, ambition and so on no such words and three words with. Therefore, "rich but three generations" is also the Chinese people often hang on the words of the Millennium thinking.

first saw Zhang Hengde in the dark horse contest, he appeared as a guest, make comments for the contestants, modesty steadfast, and indeed people the "rich" cognitive difference. Then about the interview process, also keep a grace, and I interviewed other entrepreneurs, as.